It’s Hard Out There for a Pet Influencer
Ever wonder how it’s like to be a dog influencer? If you have a furbaby that you believe deserves the limelight, you’re not alone -- many pet owners believe that, too! In this article published on Vogue.com, author Nicholas Heller digs deeper into what The Dog Agency is about and the vital role we play in the pet influencer industry, and how we help pet owners achieve their goals for their furbabies.
Animal influencers: How popular pets on Instagram launch careers
In this article posted on CBS News, The Dog Agency’s very own Loni Edwards gets to share how her pet project has ultimately turned into a “project with legs.” Loni tells Richard Schlesinger her life being an “unusual agent with peculiar clients” and how most of the popular pets you see on Instagram and social media launch their careers.
This Instagram dog wants to sell you a lint roller
A dog that endorses a lint roller? Yes, you read that right. In this day and age, anything is possible, as long as you have the right people and organizations backing your goal. And in the case of this beautiful pup (and many other pets), The Dog Agency has made it possible to land them an endorsement deal. Check out this New York Times article.
‘The Dog Agency’ Fetches Ad Dollars for Popular Pooches
Did you know that your pet can potentially earn hundreds -- up to millions of dollars, thanks to social media? This doesn’t come automatically, though. Pet owners need to build their pets’ following and besides that, they should know how to negotiate business opportunities. This is where The Dog Agency comes in. Know more from this article posted on The Wall Street Journal.
Dog influencers are so popular, they need their own talent agency
When it comes to the influencer industry, everyone’s welcome -- even dogs and other pets! Indeed, dog influencers are so popular today that they need The Dog Agency to make sure they get the most out of this lucrative industry. This article published on Fast Company takes a closer look at what The Dog Agency does for our furry clients.
Meet The Woman Behind The World's Most Influential Pets
Vivienne Decker of ForbesLife gets into a conversation with Loni Edwards, the woman behind The Dog Agency. Here, Loni shares what she and the agency does, not just for their clients but for brands and their followers as well. If you want to know how Loni and The Dog Agency takes pets to stardom, check out this article.
Pets are the new social media influencer, and this Harvard Law grad represents many of them
The Kardashians and other A-listers aren’t the only ones who can now be called influencers. Even pets can now “fetch” big bucks on social media! Harvard Law grad Loni Edwards, the genius behind The Dog Agency, has helped make that happen for many pets and pet owners. Read more about this unique industry in this CNBC article.
Meet the Kris Jenner of Instagram Dogs
In this article, Vice talks to Loni Edwards, the “Kris Jenner of Instagram dogs” and explores what it takes to be a top-earning dogfluencer with a strong brand and following -- and what Loni and her agency does to achieve dog-celeb status. Check out the article!
Expert advice on how to make your pet a social influencer
Loni Edwards shares with ABC News some expert advice on how pet owners can capitalize on their furbabies’ cuteness overload, from creating engaging content to partnering with brands, and of course, letting The Dog Agency represent them. Get the expert tips from this article!